We're B.Reka
Greetings and salutations from B.Reka!
Inspired by the words “break” and “reka” which means “create” in Malay, B.Reka is a newly established advertising agency founded in 2023, entirely committed to assisting local startups achieve their advertising goals by creating tip top, high quality content that specifically suits their needs.
Here at B.Reka, we believe that originality and innovation is the key to success within the advertising world. We utilize these beliefs in forming for our clients the content of their choice, true to their preferences. Our agency serves as a creative outlet for brands to request any content of their liking, regardless of how outlandish or eccentric they may feel it is, as we thrive for a judgment free environment. From carefully curated website designs, video commercials, photo advertisements and more, we dedicate our time and effort in doing whatever our clients need.
Aside from merely fulfilling our customers' requests, we are also looking to build healthy relationships with them in hopes that our collaboration brings them utmost satisfaction and contentment. This is with the hope that our efforts manage to reach the attention of our clients target audience thus assisting their brands in further expanding, irrespective of their sectors in order to gain the recognition they deserve.
Not only does our agency aim to deliver content that manages to satisfy our customers' advertising needs but also deliver a service that sets us apart from the rest by placing our customer needs and wants as our utmost priority, ensuring they can take a break while we handle their requests.
B.Reka, “take a break while we reka.”
Meet The Team
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Nabilah binti Ghazali
Executive Producer and Lead Copywriter
As the executive producer of B.Reka, Nabilah’s main task is to overlook her colleagues’ work and organize the team's work ethics to ensure that all advertising executions go as planned. She is a positive spirit, hoping to be able to guide her members in the right direction throughout the process of handling the group's client.
Despite having the title of executive producer, Nabilah does not use it as a basis to request unruly demands from her colleagues and promotes a democratic leadership style. Nabilah also handles the creative writing aspect and is in charge of lead copywriting. Aside from that, she enjoys the creativity of typography and uses it in a way that can benefit the team. On a more personal note, Nabilah’s long term objective is to be an art director and strives for a stable career in the near future.
Yoong Pui Teng
Assistant Executive Producer and Media Planner
Pui Teng is the assistant executive producer at B.Reka Agency. She is the one who will assist Nabilah, the executive producer, in managing schedules and communications of executives in the team . She is experienced in working in different environments and enjoys communicating with different people.
Pui Teng believes problem resolutions come from trust and transparency. As a media planner in B.reka, Pui Teng will be coordinating, monitoring and evaluating media campaigns and strategies. Pui Teng’s enthusiasm in understanding the target audience and market needs will help her in developing an effective media mix plan to promote the client's brand.
Ong Chyi Chen
Creative Strategist and Storyboard Artist
Chyi Chen holds the position of creative strategists and storyboard artist in B.Reka. Studio Ghibli has had a special place in her heart since young. The stunning visuals, imaginative storytelling and rich characters of Studio Ghibli drama had been a significant source of inspiration for her to always explore new design trends and push her own boundaries of creativity.
Chyi Chen appreciates the opportunity to work with B.Reka, where she could brainstorm creative concepts and develop marketing plans that effectively help their clients. She wishes to make a meaningful impact through her ideas and she believes that B.Reka will bring fresh innovation for the clients.
Zhang Yi
Lead Designer and Photographer
Having been fortunate enough to be part of B.Reka, Zhang Yi is responsible for the overall design of the agency as well as holding the position of photographer. She enjoys the creative process and likes to use different styles to show the diversity of the tasks. Not only does she enjoy designing, she also likes to capture every spirited moment through her lens.
Resilient and adaptable to her environment, Zhang Yi works hard to understand the client's message and to be active in the group, even when she is from a different country than the other members. She enjoys the brainstorming sessions where the group members work together on designs and the friendly, harmonious environment within the group makes her love B.Reka even more.
Krystin Lim Wee Ting
Website Manager and Graphic Designer
As B.Reka’s website manager and an enthusiast in creating memorable or meaningful experiences, Krystin enjoys her mission to build websites that cohesively deliver the identity of brands while making sure users’ experience is optimized.
With strong curiosity and creativity, you often see her active in events, outspoken with content or design ideas and dabbling from one interest to another - a literal Jack of all trades. But as an introvert by heart, Krystin is drawn towards photography, Chinese calligraphy, sketching and craft, which became added assets to B.Reka’s projects.