This LED animated billboard advertisement is located at LDP - PJ Icon 2 (A) in Petaling Jaya. The reason for selecting this location is due to the fact that Waka Waka Gelato is located in Petaling Jaya and many of our target demographic are university students located in Taylors, Monash and Sunway. By situating the billboard ad in this specific route, it will ensure that the attention of our campaigns target demographic will be captured as they will most likely view the billboard while in route to drive to university or when driving to Waka Waka Gelato’s store at Sea Park, Petaling Jaya, from university.