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Our client

Waka Waka Gelato which means “Working While You’re Walking” was created by founder Marie and her family after their trip to Rome led them to fall in love with the taste, texture and unique formula of Italian gelato. Their love and adoration for Italian gelato inspired them to bring home its uniqueness back to Malaysia by launching their very own, home churned gelato business. 

 

Ever since their launch, Waka Waka Gelato has been committed to providing Malaysian consumers with the taste and feel of Italy by using the freshest and most high quality ingredients to incorporate into their gelato formula, which is entirely made from scratch to ensure that every one of their scoops taste as authentic as possible. With that, they hope that their formula manages to bring home the experience they felt in Italy when it came to gelato; texture-wise, feeling-wise and taste-wise.

 

From that moment onwards, Waka Waka Gelato has managed to expand their business from only selling their gelato through opening pop up booths during weddings, company events and university bazaars to also opening their very own shop at Sea Park in Petaling Jaya. They have also managed to garner a reasonable following on their main promotional platform, being Instagram. 

 

On the site, they advertise their classical flavours such as dark chocolate, cookies and caramel, strawberry milk and matcha. They also take pride in incorporating local flavours within their gelato formula such as cendol, salted gula melaka and kaya butter to create exotic yet also familiar tastes. As they also come up with new flavours on a regular basis, they would advertise their innovative flavour expansion that includes peculiar tastes such as wasabi and seaweed.

 

All in all, Waka Waka Gelato is still growing and expanding, with the founders always experimenting with new flavours and ingredients in order to bring the taste of Italian gelato to Malaysia. The brand delivers happiness and joy into the lives of their customers with every scoop of their handcrafted gelato. 

The Advertising Problem

We hope to convince Gen-Zs, age 18 to 35 years old that Waka Waka Gelato has unique flavours that could satisfy all kinds of preferences and tastebuds.

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Due to lack of sufficient customer awareness, Waka Waka Gelato has not been able to reach its full potential customers due to inadequate marketing efforts and limited exposure. This results in the brand to have a low level of brand recognition, potential audiences are unaware of the wide range of flavours served by Waka Waka, which ultimately hinders the brand's growth prospects.

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Campaign Strategy

To tell middle income young adults aged between 18-25 who live in Klang Valley and willing to explore new flavours that Waka Waka Gelato offers a wide range of unique flavour gelato that could satisfy all kinds of preferences and tastebuds.

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Campaign Colour

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Tagline

Unique, just like you

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